Introduction
On September 14, 2017, the Securities and Exchange Commission’s (“SEC”) Office of Compliance Inspections and Examination (“OCIE”) released its latest Risk Alert titled “The Most Frequent Advertising Rule Compliance Issues Identified in OCIE Examinations of Investment Advisers” which is based on the results of over 1,000 examinations of registered investment advisers, including examinations in connection with the SEC’s “Touting Initiative” focused on accolades used by advisers in marketing materials.[1]